Psychological Association Essay Example for Free

Psychological Association Essay The code, first published in 1953, is applicable to psychologists of all categories though various principles are mostly relevant to clinical psychologists in their activities of research, teaching, assessment and therapy. The objective of these codes is to instill ethical behavior among psychologists. The code is categorized into two groups namely: Ethical standards; It encompasses rules that are enforceable and specific covering a great deal of activities performed by psychologists. Ethical standards are further categorized into 10 groups with a sum total of 89 standards. They include; Impact of the APA code of ethics to psychology The field has mostly committed people who have a far greater motivation for doing their work other than material wellbeing. This stems from observing the virtue that proclaims that psychologists should not harm clients but strive to benefit them. Keenness and high levels of professionalism are more pronounced in the field due to the fact that accuracy and truthfulness is one of the guiding principles for psychologists. The principle stressing for forging of close friendships between psychologists and their clients has the likely effect of speeding up the recovery of clients. This is because one major reason why clients see psychologists is due to problems associated with neglect and loneliness (Lane, Meisels, 1994, p. 34). The public has more trust in psychologists because they are assured of the fact that their confidential information is safely guarded. The chances of a client opening up to a psychologist are therefore high. This in turn makes diagnosis and therapy more effective due to the availability of accurate information. The fact that psychologists happen to be calm and composed people makes the atmosphere around an examination room relaxing. This in turn makes the client who might be inclined to overexcitement also composed. Therapy and examination is thus greatly simplified. The existence of a universally accepted code for the discipline makes it easier to compare notes among scholars from different backgrounds. This in turn makes the synchronization of activities easier and hence connecting of scholars from different parts of the globe. Sharing of ideas is thus enhanced with the ultimate result of improving the quality of content in the discipline (Lane, Meisels, 1994, p. 56) Reference MchWhirter Darien (1995) Equal Protection. New York: Oryx Press, pp. 23, 78 Lane Robert Meisels Murray (1994) A History of the Division of Psychoanalysis of the American Psychological Association. New York: Lawrence Erlbaum Associates, pp. 34, 56 .

Essay on A Society of Oppression in A Handmaids Tale -- Handmaids Ta

A Society of Oppression in A Handmaid's Tale      Ã‚   As the saying goes, 'history repeats itself.' If one of the goals of Margaret Atwood was to prove this particular point, she certainly succeeded in her novel A Handmaid's Tale. In her Note to the Reader, she writes, " The thing to remember is that there is nothing new about the society depicted in The Handmaiden's Tale except the time and place. All of the things I have written about ...have been done before, more than once..." (316). Atwood seems to choose only the most threatening, frightening, and atrocious events in history to parallel her book by--specifically the enslavement of African Americans in the United States. She traces the development of this institution, but from the perspective of a different group of oppressed people: women.      Ã‚  Ã‚  Ã‚   Like the institution of slavery, women in Gilead were enslaved through biblical justifications. According to the Commanders, God intended the ultimate power to be in the hands of man, not only because man was created first, but also because it was woman's temptation that expelled them both from the Garden of Eden. Women, therefor, must be controlled by man. Slave traders and owners also justified the enslavement of Africans, arguing that slave labor existed extensively in the Bible (Jews were enslaved by the Egyptians, for example), and therefor God did not condemn the institution. Once a master acquires slaves, or a Handmaid, he must rule over them effectively, to assure that they will meet his needs. To so, the term "human" must be taken out of consideration (for that may evoke some sort of pity or compassion) and replaced with the term "it"--detonating property. This is clearly demonstrated when Offred reflects on the ... ...at the top of the underground railroad...Canada's position would be to do what she always does: try to remain neutral without antagonizing the superpower to the south," (320).      Ã‚  Ã‚  Ã‚   After reading The Handmaid's Tale, one may conclude that Margaret Atwood is not simply feeding her readers history, but rather warning them of our future. We may, for example, see modern day oppression in homosexuals. Various religious groups doom them to Hell, rights are taken away from them (the right to marry, for example)...the list goes on. As Atwood says of The Handmaid's Tale, "The novel exists for social examination..." (316). One can only hope that our history of social oppression will cease to repeat itself if only we can learn from the past.    Works Cited Atwood, Margaret. The Handmaid's Tale. New York: Bantam Doubleday Dell Publishing Group, Inc., 1986.

Inter-Cultural Interview Essay

: Living in the United States was somewhat different from how was in my country of origin. I found numerous differences, although there were also some similarities. For one, the weather here is definitely colder than in my country. In addition to this, the people in the United States are not overpopulated, nor are the houses crowded. At some point, a sense of independence was also inculcated in my mind. I learned how to look after myself while being appreciative of my roots. Interviewer: From what country are you from? Interviewee: I am from the Philippines, and so is my whole family. We moved here when I was six years old. Interviewer: Can you tell me something about the culture that you grew up in? Interviewee: I grew up in a culture that gave much importance to family and respect for one another. Furthermore, it was important to be close knit with each other. For every problem faced by each member of our family, we were all there to show some love and support. Each celebration was attended by almost all the members of the family. Non-attendance was inexcusable, with each one sharing their own sentiments. Interviewer: How was your childhood like knowing that your race was different from that of your peers? Interviewee: Honestly, I did not have difficulty adjusting. I grew up like any other individual, and I was able to adapt the environment I was living in. When I moved to the United States, my parents introduced to us a new world that we were unaware off. I must say that not much difficulty was experienced because we also spoke English at home. In addition to this, my friends never took my race against me. At some point, I remember growing up to the fact that they were asking about some important things about my culture. Interviewer: How was your relationship with your family? Interviewee: As I mentioned earlier, I grew up in a closely knit family. I was raised to respect the needs of my elders and always take into consideration the feelings of others. In so doing, I also grew up knowing that talking negatively of family members was wrong, and would be accounted for such actions. Furthermore, Sundays were often spent with family members, and dinner was the most important meal in the family. Regardless of how busy we may be, we had to eat dinner all together. This was our chance to talk about what happened with us all throughout the day. In addition to this, it was our belief that we would take care of the elderly members of the family, and those who have fallen ill. Sending them off to convalescent homes was not an option for us, for it was our obligation as children to care for our parents. Interviewer: Did you have any difficulty with religion? If yes, how did you deal with it? Interviewee: I must say that I did not have difficulty with religion. Since my family was close, I was opened to the Roman Catholic norms. We even have religious idols strategically positioned in the different parts of the house as a sign of respect for the religion. Furthermore, this did not even become a reason for me to neither doubt myself nor be affected in any manner. Interviewer: What do you think is the greatest factor that differentiates you from your peers? Interviewee: In terms of intellectual capacity, I must say that there is not much difference. We are all given the same quality and quantity of education in school. However, we only differ from the different perceptions formed and inculcated in our minds when we were younger. One difference that I see with others is the fact that I always had to take the feelings and thoughts of my parents in consideration. As part of the Filipino culture, we were not allowed to answer our parents nor disrespect them in any manner. This was in contrast to how other parents were treated by their children. Whenever we disrespect our parents or elders, we were reprimanded and given some punishments. Interviewer: In terms of language, did you feel at any point that there was a barrier? Interviewee: No. I did not feel that any barrier was formed in any part of my life. However, I felt advantageous for I was also fluent in my family’s language, which was Filipino. In some manner, I felt at home and at ease with my family with the use of the language. In addition to this, the act itself was a way for us to live our cultural heritage despite the fact that we were not in the Philippines. Furthermore, I grew up in the United States, making me fluent in English as well. It is sometimes funny to think about how others would become impressed with the way I can speak two languages fluently. Interviewer: When dealing with peers, did you feel at some point that you were different from everyone else? Interviewee: No, I did not feel different. Regardless of our differences in belief, I believe that we were all geared towards the betterment of society. We were given the same kind of information and were taught equally in school. As I mentioned earlier, we all have our differences, and I believe that my peers feel the same way too. Although we have the same quality and quantity of education, we also have to take into consideration the culture and tradition of each. There are certain things they do that would catch our attention and may look different in our eyes. However, these are the certain things in life that we have to take into consideration. Also, I believe that being different from others is just a state of mind. We all make our own lives, and so it is up to us on how we could make things work. Interviewer: What do you think is one of the greatest influences your culture had on the way you deal with your life and peers? Interviewee: My culture has allowed me to appreciate life better. Also, I am able to appreciate the people who have played an important part in my life. I was able to inculcate in my thoughts and actions the different lessons brought about by my culture and family members. Most importantly, I was able to imbibe self respect and dignity in everything that I do. Before I indulge in something, I try to ponder on and analyze things. There are certain things that I do in life that I attribute to the beliefs I grew up with. These would often be my guide before I make decisions. Interviewer: Looking back at your life, do you find it difficult to adjust to the American culture and way of life? Interviewee: I believe that living in the United States did not come as a difficulty from my end. For the most part, I was able to learn more about myself and others. Furthermore, I was able to be the individual I am now because of the mixture of cultures I grew up in. In my own opinion, I believe that the American way of life is one of the most misunderstood cultures. Others would say that American culture was focused on the individuality of people. However, what others do not see is the great deal of competence and individuality inculcated in the perceptions of many. Through independence and competence, individuals are able to hone themselves and become someone in society. It is my perception that these things are the ones that matter most when trying to make it big in society. We are all bound by the difficulties in life, however it is also up to us on how we can change things. No matter who we are and what we do, we should always give credit to our roots and cultural heritage. Name of Student Course Name of Professor Date Intel-cultural Interview: A Reaction Culture has been attributed to the different challenges experienced by people. For many, culture became an important part in the shaping of one’s perception. I was given the opportunity to find out and understand more about other cultures through this interview. Before the interview took place, I had numerous questions in mind. I wanted to know how other people would adapt to the American way of life. For the most part, I wanted to see if there were differences with my own perceptions, and if there were also similarities. I wanted to be enlightened with the numerous ideas that flowed in my head. The questions I asked my classmate opened new ideas for me. With the difficulties that came my way, I was able to appreciate more the importance of the other cultures. STATE NAME was one of the few people in school that I admired the most. Through this interview, I was able to learn more about him/her and the kind of life he/she was accustomed to. I admired STATE NAME for her/his honesty and for being open minded. He/she did not limit the answers to a word or two. Instead, I was given a glimpse of how his/her life was while growing up in a foreign country. In so doing, I was also given the opportunity to understand the difficulties and trials felt all these years. However, I also saw the great deal of importance their culture gave towards dealing with family and respect for the elderly. At this point, I felt a certain deal of admiration for him/her. STATE NAME was a concrete example of how an individual could embrace two different cultures and personify them. Respect for the elderly has always been inculcated in all of our minds. However, I was able to see it as a reality when STATE NAME gave me specifics during the interview. STATE NAME’S answers were all based on his/her experiences in life, and were considered valid. I was surprised at how much credit he/she gave towards the contribution his/her family had on who he/she is today. In so doing, I also saw how unaffected he/she is with language barriers. Through STATE NAME’s experiences, language barriers may be avoided if people just became open minded. In so doing, STATE NAME’s mirrored the kind of culture Filipinos showed. By practicing the culture of their origin, they were able to help keep their race alive. Being away from their country of origin did not come as a hindrance for them to forget their heritage. Instead, their bonds as a family and as Filipinos were strengthened further by actions and attitude towards others. I must say that I have learned so much from this interview. In my own little way, I was able to appreciate and give much credit to my roots and the different accomplishments I had in my own life. At the same time I saw how much we were alike. Regardless of our differences in belief and in culture, there were certain things that bound us together. We were both open to the fact that we would not be who we are today if not for the mixture of culture we have. For the most part, we both believed that living outside of our country of origin would not come as a hindrance for us to reach our goals. Instead, it would help us to become better people; making our families and our country proud. Life is indeed full of challenges—and it is up to us on how we could actually make things work and make a difference.

European Studies Essays – Welfare State and the European Nations

Welfare State and the European Statesâ€Å"The phrase ‘welfare state’ was foremost used in the late thirtiess, to separate between the policies of the democracies and the war province of European dictators† ( Spicker, 2003 ) . From the late 19th century, characteristics of a public assistance province began emerge in parts of Western Europe. The first European state to set in topographic point a public assistance province was Germany in 1883. The so Chancellor Otto Von Bismarck introduced a compulsory national accident and illness insurance jurisprudence. The insurance was financed by province subsidy ( Spicker ) . A public assistance province is â€Å"a province where more than one half of all authorities outgos are devoted to societal policy, as opposed to the economic system, the armed forces, jurisprudence and order, substructure and other traditional maps of the state† ( Spicker, 2003 ) . Judt ( 2006 ) defines a public assistance province as a province which is chiefly concerned with distributing public assistance to its citizens. Such provinces spend the bigger proportion of their public outgos on public assistance. Get aid with your essay from our adept essay authors†¦ Harmonizing to Gough ( 2006 ) , welfare provinces in Europe were established during the Second World War. Their chief intent was to undertake the five evil giants that were confronting most of Europe at that clip. These immoralities included: Poverty: Because of the war, many people were ill, idle or widowed hence were hapless. Diseases: Despite many people being ill, they could non afford to seek intervention. Ignorance: At that clip, school-leaving age was 11. Most kids were forced to drop out of schools because they could non afford to pay fees. Sordidness: Majority of the population lived in hapless lodging installations ( slums ) because council houses were unequal. Idleness: As a consequence of the war, most people lost their occupations and became unemployed. The public assistance province was hence established to guarantee that kids stayed in school ; free medical intervention for all was introduced ; new council houses were built and more towns established to supply better lodging installations to the slum inhabitants and more industries were started to assist cut down the unemployment rate. There are several aims of a public assistance province. Equitable distribution of wealth and resources: Welfare provinces used progressive method of revenue enhancement aggregation whereby people with higher incomes paid more revenue enhancements and those with lower incomes paid less revenue enhancement. This method of revenue enhancement helped in reallocation of public money and shifting of resources from the resource-rich parts to resource-poor parts. This was effectual in accomplishing regional balance and in contracting the spread between the rich and the hapless ( Spicker, 2003 ) . Income and criterion of populating care: Peoples can temporarily or for good be rendered incapable participating in the labour market. This can be due to old age, or illness. This usually consequences in loss of income for themselves and their households. But in a public assistance province, income care was assured whether or non person was working. This was usually â€Å"achieved through a assortment of public insurance strategies, † ( Judt, 2006 ) . These included tax write-offs from an employee’s wage, parts made by the employers and the province. These tax write-offs and parts were deposited into an insurance fund from which persons were entitled to certain benefits, depending on the degree and the figure of parts made. These â€Å"insurance strategies covered unemployment, ill wage and old age pensions, † ( Gough, 2006 ) . Helping the deprived groups: public assistance provinces started plans to help those groups that were considered worse-off than others. Gough ( 2006 ) says that: For case, European states have taken specific steps to battle rural poorness ; support households with kids ; supply for re-training and early retirement in industrial job parts ; help particularly those with structural employment job ( the long-run and older unemployed ; youth unemployment ) . Provision of a public safety cyberspace was another aim of public assistance provinces. Welfare States ensured that each single enjoyed â€Å"a minimum degree of nice human being if no other resources are available, † ( Gough, 2006 ) . In the pre-industrial epoch proviso for such persons was chiefly done by â€Å"local charities, communities, nobleness oblige, and the churches †¦ on a much smaller scale† ( Gough ) . Most Welfare States used their public assistance policy as a signifier of economic administration. Harmonizing to Gough ( 2006 ) , â€Å"the economic systems of Continental Europe, frequently called organized market economic systems, are characterized by a more marked function for the authorities in the economic system †¦.† Unlike in other provinces, the different economic sectors were normally in harmoniousness instead than in competition with each other. This contributed to the overall economic organisation and stableness, and is the ground why such economic systems were frequently labeled ‘organized market economies.’ Welfare provinces put up policies aimed at poorness obliteration. Such plans included Medicaid and Aid to Families with Dependent Children ( AFDC ) . However, such plans were non popular among the bulk of the population because they merely served the marginalized people who comprised a smaller proportion of the population. The creative activity and development of the public assistance province followed different forms in each of the European states. The work forces behind the European public assistance province shared Keynes’s position which he voiced before his decease in 1946. Keynes said that â€Å"after the World War II, there would be a craving for societal and personal security in Europe. And there was. The public assistance province was constructed chiefly as a security revolution instead than a societal revolution, † ( Judt, 2006 ) The German public assistance system was based on the three chief rules. The first 1 was â€Å"subsidiarity.† This rule holds that â€Å"services should be decentralized or independently managed† ( Spicker, 2003 ) . The function of the province was limited merely to countries which could non be covered by other agencies like military services. In Germany, high income earners were non covered by the chief societal insurance system ; they were left to do their ain determinations. Economic development was another rule environing the German public assistance system. Provision of societal services was based on this rule. This was clearly apparent in â€Å"the close relationship of services to people’s place in the labour market. Social benefits were earnings-related, and those without work records found that they were non covered for of import contingencies† ( Spicker, 2003 ) . Additionally, the state’s disbursement on public assistance had to be straight related to the rule of economic development and growing. Welfare province in Germany was originally established by Chancellor Otto Von Bismarck who introduced the rule of ‘corporatist structure’ . Harmonizing to Spicker, 2003: This rule was developed by Bismarck on the footing of bing common assistance associations, and remained the footing for societal protection later. Social insurance, which covered the costs of wellness, some societal attention and much of the income care system, was managed by a system of independent financess. The Gallic system of public assistance was regarded as the most generous public assistance system. It involved proviso of a broad scope of societal services, rendering it really complex and expensive to keep it. In France, the public assistance system was â€Å"based on the rule of solidarity, † which was declared in the first article of the Gallic Code of Social Security ( Spicker, 2003 ) . However, the term â€Å"solidarity† was equivocal and was used in different fortunes to intend different things. To some people, solidarity referred to cooperative common support whereby people who benefited from national public assistance strategies were expected to lend on an equal footing. To others, solidarity meant mutualist relationships, â€Å"common action, common duty and shared risks† ( Spicker, 2003 ) . The Swedish Welfare System was viewed as an ideal signifier of public assistance province. The system offered institutional attention in that it offered â€Å"a cosmopolitan minimum† ( Judt, 2006 ) . Like all public assistance provinces, the Swedish authorities offered benefits to the unemployed, the ill people, and retired citizens. However, for a long clip this public assistance system was non efficaciously practiced because as Judt ( 2006 ) says, â€Å"the Swedish population had a strong tradition of entrepreneurship and difficult work and continued to work hard even though they now had the option to populate off government.† However, with clip, people adapted to the public assistance system. The public assistance province of the United Kingdom was established by William Beveridge in 1942. The purpose of the province was to control the societal jobs that British citizens were confronting due to the effects of the Second World War. The authorities took the duty of supplying for its people. This policy resulted in high authorities outgo and an addition in the state’s cardinal duties. In add-on to the proviso of the basic services ( instruction, wellness, lodging and employment ) the province besides increased â€Å"regulation of industry nutrient and redistributive taxation† ( Gough, 2006 ) . Most Welfare States did non last long because of assorted grounds. The first major ground was the nature of revenue enhancement and the salary construction. In most public assistance provinces, the societal benefits and wages for the low-skilled workers were among the highest in the universe, whereas those for the high-skilled workers were lower comparison to those of other states. Additionally, the high-skilled workers paid much higher revenue enhancements than the low–skilled workers. This attracted more low-skilled workers into these provinces, going a load to the Welfare State. The issue of in-migration besides led to the prostration of the public assistance province. Because of the societal benefits a public assistance province offered, it attracted people from the low income states. Fjordman ( 2006 ) notes that â€Å"†¦ they experienced †¦ decomposition with the debut of mass in-migration of individuals who did non hold the cultural background necessary to continue the public assistance state.† Last, the nature of the services that a public assistance province provided contributed to its prostration. Education and wellness services particularly are â€Å"ones on which people wish to pass more money as they become richer. Old age and retirement pensions imply that the authorities would hold to pass more as the population ages† ( Fjordman, 2006 ) . Because of this, the ratio of public disbursement to Gross Domestic Product was high and it became practically impossible to run into all the societal demands of its citizens. Mentions Fjordman, C.The Welfare State: The Root of Europe’s Problems. The Brussels Journal. 2006, March 08 Gough, I.European Welfare States: Explanations and Lessons for Developing States. University of Bath hypertext transfer protocol: //64.233.169.104/search? Judt, T.The Future of Decadent Europe. The Globalist. 2006, June 02. Spicker, P. The Welfare State.Centre for Public Policy and Management: Robert Gordon University hypertext transfer protocol: //www2.rgu.ac.uk/publicpolicy/introduction/wstate.htm

Third and Fourth World Countries Essays

Third and Fourth World Countries Essays Third and Fourth World Countries Paper Third and Fourth World Countries Paper It is true that malnutrition in children in Third and Fourth World countries have contributed to disease and death, but that is not the only factor affecting that area. Other areas of healthcare are also harming these countries.   Some of them involve malnutrition as well, while others involve poor sanitation.   It should be discussed that a look into a small subset of diseases is probably the best course in further assisting these poor nations. First, it is stated that if a child lives through childhood then the mothers in these nations will not have as many children.   This can be achieved by concentrating on a small grouping of diseases that are easily cured. Many people concentrate too much on every single affliction instead of realizing a bigger picture forms in these nations.   As the WHO reported â€Å"the prospects of the poorest billion in the Third World can be radically improved by targeting a relatively small set of diseases and conditions.† (Fogel Lee, 2002)   Many of the cures are easy to administer and should be universal for all members of the human race. Nutrition and other needs are considered to be the big killers among these populations.   The facts on Third World and Fourth World needs are staggering. The Commission on Macroeconomics and Health (CMH) of the World Health Organization estimates â€Å"87 percent of deaths among children under age five, 71 percent of deaths between ages five and twenty-nine, and 47 percent of deaths between ages thirty and sixty-nine† can be eradicated by using existing drugs and vaccines, easily delivering food, and by public-health programs that promote positive sanitation and health. (Fogel Lee, 2002) The solutions to the problems seem easy to solve when a person thinks about the big diseases instead of every single problem facing Third and Fourth World countries. References Fogel, R. W., Lee, C. (2002). Who Gets Health Care?. Daedalus, 131(1), 107+.

Consumer Behaviour Research Report Issues Facing Consumers in Adopting Article

Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product - Article Example The adoption process is a long one and which involves a variety stages. The first stage is awareness where the consumer becomes exposed to the new idea, good or service. The second stage is the Interest stage where the consumer seeks information related to the product. This is done through a variety of ways such as from brochures, from friends etc. The third stage is the evaluation stage where the consumer of the product considers the possibility of trying the new product. The fourth stage is the Trial stage where the consumer tries the new product on rather a small scale so as to improve his or her estimate of the product’s value. The last stage is the adoption stage where the consumer will make use of the product on a large scale and on a regular basis. Therefore from the above discussion we have seen that adopting a particular product is not a simple task and so much has to be done on the part of the producer to make sure that the new product is adopted by his/her potential customers. There are a variety of issues that face consumers in adopting the new product, these include: the Internal/external environment, the socio cultural and psychological factors, attitudes, beliefs, learning and decision making . The above named factors are explained below. Internal/external environment The success of a new good or service is high dependent on the internal and external environmental factors of a particular company or organization. The internal environment of the organization comprise of the management, the staff, the methods of production involved in coming up with the product or service and its distribution channels. The management should come up with strategies of marketing the product to ensure that many people are aware of the product so that they increase the chances of consumers using it. The staff on the other hand should perceive the product positively so that they talk well of the product to potential consumers (Consumer Buying Behavior, n.d.). They should also be motivated so that they can find something positive to talk about. The production channels should be efficient such that they are able to produce the required number of products to meet demand. This can be through use of appropriate technology and manpower. The distribution channels should be such that they can reach many consumers of the product. If the consumer hears about a certain product he/she should be able to find it in the nearest shop. For Philip Island Nature Park, they should motivate the staff so that they are able to speak positively of the new project. The management should also design strategies that will make people know of the existence of this new project (Solomon, 2010, pp.26-58). The external environment also plays a big role especially with regards to perception. The consumers need to be aware of the company in a positive light so that they can feel proud being associated with their products. If this is done the adoption process is made easy because people will want to try out the new product and if they feel good they will adopt it. It will also reduce the cost of generating awareness and interest in the people before they begin to evaluate the product. The consumers will move directly to the trial stage and this saves a lot of money for the company as

A Study of the Factors that Influcence Customer Decision-making in Essay

A Study of the Factors that Influcence Customer Decision-making in Choosing Local Thai Hotel - Essay Example The work, of which this is a record, has been carried out by myself unless otherwise stated and where the work is mine, it reflects personal views and values. All quotations have been distinguished by quotation marks and all sources of information have been acknowledged by means of references including those of the internet. Lodging has long been a necessity practice and maintained by people around the world whenever they visit new places. The basic idea of lodging is to provide comfort through the means of providing space for people would recuperate after long hours of journey. Basic provision includes single space bed, a bathroom and small furniture such as chairs and tables. However, as time passes and competition growing between owners who operate lodging houses or hotels in these days, there have been rapid changes that could now be seen in present day hotels. According to American Hotel & Lodging Association (2002), in order to provide better services and to increase the profits of these hotels, modern facilities have been included. These include climate control materials such as air conditioning and heater. Fancy materials have also been included such as television, internet connectivity, and expensive necessities such as soaps, shampoos and perfumes. In bigger hotels that aim for international r ecognition and greater number of customers, they have provided additional facilities such as seminar rooms, restaurant, swimming pools and gyms. All of these are to win the favor of the customer in choosing their hotel over the others. According to Anthony, Anthony and Ghosh (2004), in the modern hotel industry, such functions or additional facilities have played an important role for customers or tourists in choosing their hotels. Knowing the attributes that determine accommodation choice, features which consumers perceive as important or vital, and characteristics that influences higher rates of retention allows hotel